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  • Culture
  • Background
  • Sense of worth
  • History

Brand culture and concept

Founder： Kevin Binli
Birthplace ： Geneva
Founding year ： 1958
Product line: high-grade watches, jewelry products
Product features: dignity, fashion, personality, art
Brand positioning: the symbol of successful people, the symbol of status and wealth

Brand style

　　Bentley BINLI table from watches are Swiss Geneva, Geneva uphold superb tabulation skills, show the European fashion style, which is famous for high-grade, luxurious, noble, elegant, with a "symbol of wealth and identity brand become successful consumer darling, to be a community of successful people favor, fashion more noble.

Design idea

Bentley brand for more than half a century has been advocating delicate, perfect, distinguished philosophy of design as the starting point of the design. Switzerland is the cradle of the world watches industry, is still the headquarters of many well-known brands of watches and clocks. The Swiss watch, representing the mechanical structure of precise and ultra high quality, the Swiss watch industry output accounted for 16% of the total global production of watches, the total output value is as high as 57%. The ornate jewelry table from the complicated functions of mechanical watches, Switzerland is the only global.

Development history

In 1918, the Bentley family moved from Germany to Basel, Switzerland, to make a living in a small town with exquisite design and manufacturing techniques.
In 1925, the Bentley family family came to Geneva, offering workshops.
In 1958, Kevin Bentley Kevin Binli inherited his watch, named Bentley BINLI.
In 1960, Bentley Swiss watch exhibition design inspiration production style with its noble and yet unrestrained passion and the Bentley family and ultra modern art won the people's favorite, a hit...

Brand background

    The origin of the Swiss watch industry in Geneva as the center of the law, the Swiss Jura valley basin and the Jura mountains, between the village and the town, originally from France to escape persecution of religious artists come after the set up, because there is a lot of people are skilled manufacturing clock maker, their superb skills through to undertake the famous watchmaking school mentoring and be handed down from age to age. Therefore, some people say that the clock industry in France, "flowering", but the results in switzerland.

Brand value

    Brand value is the core of brand culture, known as the brand DNA. It determines the meaning of the brand and the direction of development, the form and role of the brand organization, and the relationship between the internal behavior and the interests of the enterprise. At the same time, it has a profound impact on the behavior of employees, to provide a strong spiritual pillar for employees, to the staff with a sense of holiness and mission, and inspire employees to achieve lofty ideals and lofty goals and unremitting struggle.

The symbol of status and wealth, which is the brand value of Bentley。

brand positioning

List of successful people, symbols of status and wealth

Brand advertising language

Interpretation of the unique charm, showing classic taste!

Market positioning

According to Bentley brand development plan, the current market positioning in the domestic market one or two, product price: 800-15000 yuan, the mainstream price in 800-3000 yuan.

BINLI Watch

Bentley BINLI was founded in the middle of the twentieth Century by Kevin Bentley Kevin Binli Geneva in Switzerland. His grandfather Karp Bentley Kapp Binli was the Kaiser William S period's watchmaker, designed for the palace noble design watches

1918

Major social changes in Germany, de William S stepped down, the establishment of the federal republic. Karp Bentley Kapp Binli moved to Switzerland and Rhine River in the Basel area, the production craft living in town with its exquisite design. At this time, in the method, the Swiss Jura Mountains Valley, as well as the development of the village, watch basin in the town is like a raging fire, light is in the watch Gu Fangyuan within 20 km, there are about hundreds of clock workshops, rely on the prosperity of the Geneva watch industry experience, inspired by the Jura Mountains depths of farmers and herdsmen. They also began to build the switch gear, spring, spring and other parts.

1925

Karp Bentley Kapp Binli decided to Geneva open workshops, shortly after Kevin Bentley Kevin Binli was born, a happy childhood in the grandfather's hand workshop spent, small monasteries, older Kevin - Bentley Kevin Binli produced a strong interest in watches, grandfather and father also taught his watch production skills, and sent him to the city to study.
Grew up under the family environment influence and unique design to watch Kevin Bentley Kevin Binli inherited in 1958, put the clock to produce their own named Bentley BINLI.

1960

Kevin Bentley Kevin Binli with its own dozens of watches and clocks to participate in the exhibition held in Basel, switzerland. The exhibition has always been considered to display their own brands a great stage, in the star studded exhibition, each big brand stunning debut, Bentley BINLI design inspiration production style with its noble, yet unrestrained and passion of the Bentley family and ultra modern art won the people's favorite, become the flower Watch Fair in many brand watches.

BINLI Watch show

Since then, Bentley BINLI table in Kevin • Bentley Kevin Binli continuous efforts, and gradually expand the business to Europe, North America market, and in the world's most beautiful promenade, Champs Elysees branch. During this time, Kevin Bentley Kevin Binli focuses on the design table, Paris gave him the passion and unrestrained design inspiration, Paris art rich humanistic thought and dare to create artistic atmosphere, to design the soul of Kevin Bentley Kevin Binli fantastic, his works refined, noble, fashion concept. Designers and craftsmen with carefully crafted, Bentley BINLI has been more and more people love.

BINLI times

Today, spectacular Bentley BINLI landing Chinese in carrying the table, Yanhuang two emperor, China has 5000 years of history and culture on the earth, the ancient Chinese civilization to the Bentley BINLI table and a display space. This is full of vitality and fantasy of China, since then ushered in a collection of thousands of pet in a Bentley BINLI table era!

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